Create Your Ideal Customer Profile in 3 Easy Steps

Image by John Morgan

You’re ready to stop spinning your wheels, working so hard with people who are never going to be a good fit for your business.

You’re so ready to attract more of your Ideal Customers.

Perfect ~ and congratulations! Your next step is to create your Ideal Customer Profile.

Your goal here is to draft a detailed persona of this person that is so clear that you {and your team members} can spot her the second she walks in your door.

But where and how do you begin to get clear on all the attributes and characteristics of your Ideal Customer?

Here are three steps you can take that will get you well on your way to creating your Ideal Customer Profile.

1. What You Do Like

Start by thinking of the customers that you have absolutely loved working with and who loved working with you.

Think of the people who made you think “If I could work with 100 more people just like her, I would be in heaven.”

Think of the people who tell you how amazing you and your business are and who send people in your direction.

Think of the times when you really connected with the person and where the whole transaction felt fluid and stress-free.

Describe these people in detail. You may even want to print out a picture of your absolute favorite client to pin up on a board for inspiration.

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How to Attract More Ideal Customers Now

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swans_flickr-10756783436_3ebfa210d6_zImage by Hefin Owen

I hear it all the time.

I am tired of working so hard with customers who don’t end up buying or who only buy very little.

A mismatch between the products and services you offer and the customers you are working with can be a waste of your time and resources. And, if you are working with too many of them, you may be feeling the very life being sucked out of you and your business.

If you are someone who tends toward a victim mentality, you may feel a lot of resentment toward these people. What is wrong with these people? They just don’t get it! 

On the other hand, if you are someone who tends more toward a sense of personal responsibility, you may be turning that negativity inward. What is wrong with me? My offerings must not be very good. I am just not cut out for business.

So let’s cut through the noise of all those crazy voices in your head and look at what is really happening here.

There is nothing wrong with these people, with you, with your business, or with your products and services. There is simply a disjoint between what you offer and the people you are trying to serve.

So how do you begin to attract the people who are a perfect fit for the products and services you offer {aka your Ideal Customers}?

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Dungeons & Dragons and the Keys to Your Success

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CastleImage by Raúl A.

Isn’t it amazing how one word can become a quick and easy way to convey volumes of information and understanding between people?

The buzz word that emerged for us during last week’s Blue Sky Mastermind Retreat was “Oubliette.”

One of the members mentioned that she has a folder in her business that houses all the files that are no longer active but not yet ready to be deleted. She had creatively named that folder “Oubliette”, which is the French word for “dungeon.”

Each of the business owners attending the retreat had their turn at a two-hour laser-coaching session, where we worked through specific challenges in their businesses, gained clarity, and mapped out their next best steps.

As we went through this process, the limiting beliefs that were actually keeping them stuck in these challenges would inevitably begin to surface.

And “Oubliette” quickly became the buzz word, referring to the dungeon in your business where you feel imprisoned and unable to experience the success and freedom of your dreams.

Here are the understandings about Oubliette that emerged for all the attendees through the powerful two days we spent together:

1. The prison walls in Oubliette are made up of your doubts and limiting beliefs.

2. The only way to free yourself from Oubliette is to slay the dragon that is standing between you and a treasure so vast you can barely imagine it.

3. The dragon feeds on ~ and breathes the fire of ~ your biggest fears.

4. The closer you get to the dragon, the more you feel the heat of its fiery breath ~ and the closer you are to the treasure.

5. Your courage to stand up to the dragon is fueled by your desire for the treasure.

6. Your desire becomes stronger as you become more clear about what the treasure is ~ what is possible for you ~ and what your life looks like when you are enjoying that treasure.

7. Your most valuable tools as a Dragon Slayer are your Detached Observer glasses and your Flashlight of Awareness. {It’s nearly impossible to slay a dragon that you cannot see.}

8. Oubliette is constructed in a way that you believe you are living in solitary confinement ~ until someone lights a match or cries out for help and you realize that nearly every business owner on the planet is living in their own version of Oubliette.

9. Oubliette can be so dark and scary ~ and you may have been living in it so long ~ that you need a trusted comrade who will help you find your Detached Observer glasses and hold the Flashlight of Awareness for you.

10. The more you practice standing up to the smaller dragons that you encounter as you move closer to the treasure, the more powerful Dragon Slayer you become.

11. Your skills as a Dragon Slayer are magnified when you are in a community of other business owners who are all on a quest to face down their own dragons, assisting and cheering each other on along the way.

And here is the most mystical, magical realization that will speed you along your journey from being stuck in Oubliette to experiencing the clear Blue Sky of owning a thriving business and living the life of your dreams . . .

12. You are not only a prisoner in Oubliette . . . you are also the Jailer, the Dungeon Master, and the Keeper of the Keys.


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The One and Only Thing Limiting Your Business Success

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boxes_flickr_201715020_84ca29cad6_zImage by Linus Bohman

The level of success you will achieve in your business is limited by one thing ~ and one thing only.

Your Belief Box.

In framing our understanding of ourselves and our world, we tend to put ourselves in a box.

The four walls, the bottom and the top of this box are made up of our beliefs.

Beliefs about who we are, about the value of our products and services, and about what is possible for us . . .

Our beliefs determine the dimensions of the box ~ and whether it is rigidly constructed or easily expanded.

Your Belief Box is the container you create for the success of your business to flow into.

The smaller your Belief Box, and the more inflexible it is, the more limited you will feel in the results you’re experiencing.

An abundant, expansive Belief Box creates plenty of room for a wealth of ideal customers, of profits, and of alignment with your desired lifestyle.

And here’s the beautiful thing about beliefs: they can be changed in an instant.

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Do You Have One Foot In, One Foot Out of Your Business?

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fence_flickr_6985757255_da37053867_zImage by Simon Harrod

It’s inevitable.

At some point in the life cycle of your business, you will question whether you want to continue to own that business.

But the questioning sneaks up on you. It’s not like you wake up one day and decide to sit down with yourself over a latté and ask the tough questions.

The more typical scenario looks like this:

Some time after the honeymoon phase, the luster of business ownership begins to wear off.

You become increasingly adept at putting out fires, even enjoying the rush and the feeling of resourcefulness that comes with it.

After spending a sustained period of time in the fire-fighting phase {sometimes years, sometimes decades}, you being to wonder whether it’s all worth it. The long hours, the inability to take a real vacation, the cringing whenever you’re away from the business and the phone rings.

You just don’t have the same energy or enthusiasm for it that you once did.

On good days, you love owning your business. On tough days, you’d like nothing better than to throw in the towel and escape. These are the days when the thought of being an employee is so tempting.

At this point, few of us have the presence of mind or the courage to have the Latté Session. It’s natural to avoid the tough conversations.

Instead you begin to energetically check out of your business. You are now straddling the fence – one foot in and one foot out.

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