The business world ~ especially the small business world ~ is in the midst of a massive shift away from a very masculine-dominant system to one that is far more feminine in nature than ever before. And that is a very good thing.
Don’t worry ~ I am not about to break into chants of “Girls rule, Boys drool!”
This is not about women, hopped up on estrogen, angrily reclaiming “what is ours.”
This is not about shifting the balance of power ~ like a pendulum moving from one polarity to the other ~ from men to women.
This is not even about male-dominated industries or women-owned businesses.
It is about masculine energy and feminine energy.
The influx of women into the world of small business ownership over the past few decades has generated a huge increase in the amount of feminine energy that has been woven into the way business is transacted.
Feminine energies are the qualities like connection, creativity, collaboration, service, giving, emotions, and intuition. Typically, these are based more in the heart than in the head, more in the right brain than in the left brain.
Feminine energy is extremely useful in providing services. It is what makes you and your business warm and welcoming to others. It makes your customers feel listened to and cared for. These wonderful qualities allow you to connect with your clients on a deep level and really understand their dreams, doubts and desires.Read More» | 0 comments